How to Register for the Canton Fair: Step-by-Step Guide for Foreign Buyers

The China Import and Export Fair, more commonly known as the Canton Fair, is the largest trade exhibition in China and one of the most influential business events in the world. Held twice a year in Guangzhou, it attracts hundreds of thousands of international buyers who are actively seeking reliable suppliers and new product opportunities. Therefore, if you are planning to attend the fair as a foreign buyer, completing your registration is the first and most crucial step.

Although the registration process has become significantly more convenient thanks to online systems, it still requires careful attention to a few important steps. To help you navigate the process smoothly, this guide walks you through everything you need to know from start to finish.

1. Create an Account on the Canton Fair Official Website

To begin with, visit the official Canton Fair website and create a buyer account using the Buyer E-service Tool (BEST). During this step, you will be required to provide basic personal and professional details such as:

• Full name

• Passport number

• Nationality

• Email address

• Company name and job position

• Contact details

Once the form is submitted, a verification email will be sent to your registered email address. At this stage, it is essential to click the activation link to confirm your account. Without completing this verification, you will not be able to proceed with pre-registration or apply for your entry badge.

2. Complete Buyer Pre-Registration

After successfully activating your account, log in to the BEST system and proceed with buyer pre-registration. This step is particularly important because it saves valuable time at the venue and significantly increases your chances of receiving a free buyer entry badge.

During the pre-registration process, you may be asked to upload the following documents:

• A passport-sized photograph for badge printing

• A scanned copy of your passport

• Your business card or company registration documents

Most importantly, ensure that all submitted information matches your passport details exactly. Even minor discrepancies can result in delays during badge collection.

3. Receive Confirmation and QR Code

Once your pre-registration is reviewed and approved, you will receive a confirmation notice along with a unique QR code. This QR code plays a vital role, as it allows you to collect your Buyer Entry Badge at the designated registration counters upon arrival in Guangzhou.

For safety and convenience, it is highly recommended to keep both digital and printed copies of the QR code. Additionally, saving the confirmation email can be helpful if verification is required at the venue.

4. Apply for the Buyer Entry Badge (If Needed)

The Buyer Entry Badge, also known as the IC card, serves as your official access pass to all Canton Fair exhibition halls. For first-time buyers, this badge must be collected onsite by presenting:

• Your original passport

• Pre-registration QR code

• Business card

Meanwhile, returning buyers who still possess a valid IC card from recent sessions may be able to reuse it. However, if the card is lost, damaged, or outdated, you can easily request a replacement at the registration counter.

5. Download the Canton Fair App

In addition to registration, downloading the official Canton Fair mobile app can greatly enhance your overall experience. The app offers useful features such as:

• Exhibition hall navigation

• Exhibitor and product search

• Event schedules and announcements

• Access to digital services and real-time updates

Furthermore, the app stores your buyer information, which can help speed up entry and simplify daily visits to the fair.

6. Register for Onsite or Online Participation

Besides attending the physical exhibition in Guangzhou, the Canton Fair also offers a comprehensive online exhibition platform. Foreign buyers who are unable to travel can still register through the BEST system and gain access to:

• Virtual exhibitor booths

• Livestream product demonstrations

• Chat and messaging tools for supplier communication

• Online negotiation rooms

Regardless of whether you attend onsite or online, completing registration ensures full access to business-matching services and detailed exhibitor information.

7. Choose Your Session and Plan Your Visit

The Canton Fair is divided into three phases, with each phase focusing on different product categories. Therefore, after completing registration, it is important to identify which phase best aligns with your sourcing objectives. At the same time, plan your:

• Travel dates

• Accommodation

• Transportation to the Canton Fair Complex

• Meetings with selected exhibitors

Arriving early and allowing sufficient time for badge collection can help you avoid long queues and unnecessary stress.

8. Collect Your Badge and Enter the Fair

Upon arriving at the Canton Fair Complex, proceed directly to the foreign buyer registration area. After presenting your passport and QR code, you will receive your buyer badge. Notably, this badge remains valid for all phases of the fair during the same session.

Once your badge is issued, you can pass through security and enter the exhibition halls to begin your sourcing journey.

Final Tips for Foreign Buyers

• Register several weeks in advance to prevent last-minute delays

• Ensure your passport is valid for at least six months

• Keep all confirmation emails and documents easily accessible

• If you are a first-time attendee, allow extra time for badge processing

• Use the online platform to connect with suppliers before arriving

By following these steps carefully, you can complete your Canton Fair registration smoothly and confidently. Ultimately, proper registration sets the foundation for a successful experience—whether you are discovering new suppliers, exploring emerging product categories, or strengthening valuable business connections.